Lead qualification with AI
Every enquiry is scored and classified before it reaches a person, so the sales team spends its time on the ones that can actually close.
1 day
20 to 35 EUR / month
5 in the stack
The stack
Built with tools you already run
The problem
The sales team spends its day on enquiries that were never going to buy.
Most businesses do not have a lead generation problem, they have a lead quality problem, and process automation deals with it in days. Forms filled in out of curiosity, quote requests well outside the profile, emails from people comparing prices with no intention of buying.
Without a filter, the team answers all of it in arrival order, and the enquiries that were worth answering first wait their turn. Some of them do not wait.
The flow
How it works, step by step
A lead arrives by form or email
Captured through a webhook or by watching the inbox.
The AI reads it and scores it
From 0 to 100 against criteria you define for your business.
It classifies cold, warm or hot
And writes a short note explaining the score.
Everything is recorded
Every lead is kept, including the ones filtered out.
Only the hot ones interrupt
Immediate notification for those, a list for the rest.
Walkthrough
The build in detail
Capturing the lead
Leads come from several places: the website form as a webhook, email through a Gmail trigger, WhatsApp. They all land in the same workflow, which is what makes the scoring consistent.
Enriching the record
If the lead used a company email, an enrichment API brings back the size, sector and location of the company. This is what separates a real buyer from a name in a form.
Scoring
The model receives the criteria of the business, written in plain language, and returns a score plus a justification. The justification matters more than the number: it is what lets you correct the criteria later.
Routing
Above 70, the team is notified immediately. Between 40 and 70, the lead goes to a nurture list. Below 40, it is archived with an automatic acknowledgement, because a polite answer costs nothing and a silent one costs reputation.
Reading the results back
Every lead sits in a sheet with date, source, score and outcome. After a few weeks that table tells you which channel is worth the money, which is the part most businesses never get to see.
What to expect
What this case delivers
Blueprint and video in preparation
We are preparing the .json file you can import into n8n, and the video walkthrough. Want this case running in your company already? Book a call.
Want this case in your company?
The production version includes integration with the systems you already run, monitoring, a fallback path and support. It is usually working within a week.
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