AI for Football Clubs

AI for Football Clubs

Members, ticketing, academy registrations and fee collection all handled on their own. The board and the staff get the club back instead of the paperwork.

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The problem

Where AI helps Football Clubs

The club is answered on a volunteer’s mobile

Tickets, training times, fees and member questions all land in one committee member’s personal WhatsApp. When that person is at work, the club stops replying.

Academy registrations on paper

Every season, hundreds of player forms, copies of ID, medical certificates and consents. Collected by hand, checked twice, and something is always missing.

Nobody is quite sure who has paid

Member subscriptions and academy fees tracked in a spreadsheet. The reminder depends on somebody remembering, and chasing late damages the relationship with the family.

Match day compresses everything

Tickets, seating, access, the travelling party and communication, all in a few hours with half a dozen people. Whatever is not handled beforehand does not get handled.

A small club does not lose for lack of will, it loses because the same five people do everything. Moving the repetitive work to a chat agent on WhatsApp gives those hours back to the work only a person can do.

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The solution

How MAIS AI works with Football Clubs

Artificial intelligence built around how your sector actually works. Not generic technology, but AI applied to the real problems of football clubs.

WhatsApp agent for members and supporters

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Answers questions about times, tickets, fees, the ground and academy age groups. It stops depending on one person’s phone and starts keeping a history per member.

Paperless registrations and fees

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A registration form that collects ID, medical certificate and consents, validates what is missing and tells the family. Subscriptions and fees with automatic reminders and a record of who has paid.

Club assessment and sponsor reporting

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A survey of the weekly cycle to establish what is worth automating and what stays out for legal reasons, plus a sponsor benefits report produced on its own rather than by hand at renewal.

Which one do we need? Free assessment
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Results

What Football Clubs can expect

24/7
members answered

A question about a ticket, a fee or a training time answered at any hour, match day included.

3 channels
in one inbox

The club’s WhatsApp, Facebook and Instagram arrive in the same place, with a history per person instead of scattered conversations.

A full season
of collection with no manual reminders

Subscriptions and academy fees chased automatically, with a record of who has already paid.

Frequently asked questions

Questions about AI for Football Clubs

Does this assess player performance? +
No, and that is deliberate. Since 2 August 2026, the EU AI Act treats systems that evaluate performance or support decisions about a worker’s contract as high risk, and a player is a worker. What we do stays in club operations: members, ticketing, the academy, collection and sponsorship. Outside that scope.
Can a small club afford this? +
You start with whatever already costs volunteers hours, which is usually answering WhatsApp and academy registrations. One module at a time, at a monthly cost in the tens of euros, and you only move to the next once the first is working.
Do you automate the solidarity mechanism and the player passport? +
Only in part, and we say why before starting. FIFA TMS is a portal with no public API, and the electronic player passport sits pending during a short window, which is where clubs lose money. We automate the alert, the deadline and preparing the documents. Somebody from the club still goes into the portal.
Who looks after this at the club once it is built? +
You do not need anyone technical. The system is handed over working and we train one or two people in the office. What changes day to day is checking what the agent could not answer.
How long does it take to implement? +
Member support on WhatsApp: around 2 weeks. Academy registrations with fee collection: 3 to 4 weeks. The assessment is a 30 minute conversation, at no cost.

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Talk to an AI specialist for football clubs. A free 30 minute consultation, with no commitment.

Talk to a specialist

No commitment · Free of charge